Our local supermarket gives off an unavoidable essence of upscale-ness. It caters to the part of the city where all the Volvo drivers live, but isn’t so unspeakably epicurean that they don’t have normal food, or charge significantly more for those normal things–it’s just that they also have fine cheeses and 20 different kinds of gourmet cured salmon. This isn’t my natural environment, so I often find myself noticing things that denote this understated opulence, and the aspect that best expresses it are the magazines. So I’ve been noting down the best magazine titles around the checkout, and I think you have to agree that they are incredible.
Harvard Business Review
The Affluent Traveler
As stand in line to check out, I wonder how Luxury Pools sustains a readership between the people who already own a luxury pool, and the people who simply envy the luxury pools in the magazine. But then I just pay for my frozen pizzas and think about where I would go if I were an affluent traveler.